We were excited to read a blog post written about us this week by our friends at Sticky Branding. Sticky Branding is the place where business owners and marketers find practical insights, expertise and resources on growing sticky brands.
Wheels and Deals: 20 Year Overnight Success
Rome wasn’t built in a day, and neither are sticky brands.
You can’t just go out and “buy” a sticky brand for your business. It takes years, often decades, to build a brand that resonates in your market and brings customers back again-and-again.
“Every overnight successful business was 20 years in the making. We’re 34 years in the business, and we’re 14 years into the successful part of ours,” says Jim Gilbert, CEO of Jim Gilbert’s Wheels and Deals.
Jim Gilbert’s Wheels and Deals is the largest used car dealership in New Brunswick, and one of the largest in Eastern Canada. They sell over 1,200 “slightly used cars” a year. This is a big number considering the average independent used car dealership sells between 200 to 250 cars a year.
Wheels and Deals has an extremely loyal customer base, and they compete toe-to-toe with the new car dealers.
Measure where you’ve come from
When you visit Wheels and Deals you’ll find a company that has its brand act together:
- Clear positioning: “Canada’s Huggable Car Dealer.”
- Defined niche: “Slightly used cars.” They specialize in selling cars that are between 6 months to 2 years old, and have between 12,000 to 50,000 kilometers.
- Advanced marketing programs: There’s a number of programs to list, but a great example is their birthday gift program. They ship over 12,000 custom birthday gifts a year.
Read more of this blog post by clicking HERE
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